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  • Olivier S.E. Courtois

Fast And Furious Is Not A Winning Strategy!

Updated: Jun 17


Lockdown forced us to stop and reflect on our lives. Sometimes, this has led to profound life changes or at least to good resolutions. Now, as doors and terraces reopen, we run out like headless chickens to catch up with lost time and business. Resilience, crisis management, damage control, cost management are part of the new vocabulary. From a neuroscientific perspective, faced with uncertainties, we have a natural tendency to seek comfort in recognizable patterns or habits. There is something reassuring in focusing on our familiar skills to deal with the crisis. Yet, the situation requires ‘defocus’. We need to reinvent the model, build something new, develop new ways of doing business. That can only happen if we activate a different part of the brain i.e.: the prefrontal brain. We need pause and reflection. Yet in this context, it is counterintuitive. Short term crisis management is justifiable. But because we don't learn from experience, but from our reflection on the experience, we need to stop and activate our prefrontal brain for a thorough reflection. The first ones to get out of crisis mode will also be the ones who will gain a competitive advantage. The sooner, the better. #leadership #crisismanagement

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