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  • Writer's pictureOlivier SE Courtois

Does Your Next Speech or Presentation Stack the Odds in Your Favor?

๐Ÿ‘‰ One of the essential attributes of a true leader or professional is to draw a group of people to his/her side, to encourage them to follow him/her on his/her adventure. To do this, s/he has three levers at his/her disposal, described by Aristotle and which I'd like to remind you of here, because they're still relevant today: Ethos - Logos - Pathos.

๐Ÿ‘‰ Ethos is the attribute of the speaker. His/her credibility, ethics, the way s/he is perceived by his/her audience.

๐Ÿ‘‰ Logos is his/her logic. What arguments does s/he use? What facts does s/he use to support them? Is his/her structure clear and do his/her conclusions make sense?

๐Ÿ‘‰ Pathos is the emotion transmitted. In this respect, A. Merhabian has put forward the 3Vs needed to create trust: the Word, which according to him is the source of 7% of emotions, the Voice, which generates 38% of emotions, and the Visual or Non-Verbal, which generates 55% of emotions.

With these two concepts in mind, and in order to optimize your next communication, here are a few questions to ask yourself when preparing it:

๐Ÿ‘‰ 1- ETHOS: Am I the best person to convince that audience? This is a question that requires a great deal of humility, but which can prove extremely useful. If I think that I am the right person for that audience, how can I ensure that my speech is consistent with my personality or perceived personality? You might as well play to your strengths and authenticity.

๐Ÿ‘‰ 2 - LOGOS: how will I structure my presentation? What are the three key elements around which I'll structure my speech? What's the optimum level of detail I need to provide to remain synthetic and support my arguments without drowning my audience?

๐Ÿ‘‰ 3 - PATHOS: what degree of emotion and sensitivity should I bring to bear to create the right human connection, without over-emotionalizing to the detriment of reasoned reflection? Or, on the contrary, to avoid getting too involved in argumentation and not enough in emotion-generating narration. How can I combine word choice (7%), voice (38%) and non-verbal communication (55%)?

Speaking is an art! Make sure you are well prepared! All the best!ย 

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