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Does Your Next Speech or Presentation Stack the Odds in Your Favour?

Writer's picture: Olivier SE CourtoisOlivier SE Courtois

Updated: Jan 16

👉 One of the essential attributes of a true leader or professional is to draw a group of people to their side, to encourage them to follow them on their adventure. To do this, they have three levers at their disposal, described by Aristotle and which I'd like to remind you of here, because they're still relevant today: Ethos - Logos - Pathos.

 

👉 Ethos is the attribute of the speaker. Their credibility, ethics, the way they are perceived by their audience.


👉 Logos is their logic. What arguments does they use? What facts do they use to support them? Is their structure clear and do their conclusions make sense?


👉 Pathos is the emotion transmitted. In this respect, A. Merhabian has put forward the 3Vs needed to create trust: the Word (Verbal) which according to him is the source of 7% of emotions, the Voice, which generates 38% of emotions, and the Visual or Non-Verbal, which generates 55% of emotions.


With these two concepts in mind, and in order to optimise your next communication, here are a few questions to ask yourself when preparing it:


👉 1- ETHOS: Am I the best person to convince that audience? This is a question that requires a great deal of humility, but which can prove extremely useful. If I think that I am the right person for that audience, how can I ensure that my speech is consistent with my personality or perceived personality? You might as well play to your strengths and authenticity.


👉 2 - LOGOS: how will I structure my presentation? What are the three key elements around which I'll structure my speech? What's the optimum level of detail I need to provide to remain synthetic and support my arguments without drowning my audience?


👉 3 - PATHOS: what degree of emotion and sensitivity should I bring to bear to create the right human connection, without over-emotionalising to the detriment of reasoned reflection? Or, on the contrary, to avoid getting too involved in argumentation and not enough in emotion-generating narration. How can I combine word choice (7%), voice (38%) and non-verbal communication (55%)?

 

Speaking is an art! Make sure you are well prepared! All the best!


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